Are You Looking for a Top Email Marketing Agency in London?

 Email Marketing is the communication of commercial or promotional messages via e-mail. Email marketing encourages businesses to build lists of current and potential customers, to keep these contacts informed about products, services, upcoming events and other information that may be of interest to them. The added value of email marketing campaigns is that you can list your existing clients as well as new prospects without having access to their personal data. DMEXPERTS is the Best Email Marketing Company in the UK.

 

Why Should You Use Online Based Email Marketing Services?

 

Email based services are set up so that all you have to do it fill out a form on your website with the user's email address and subject of the email, choose which fields they want to include in the HTML template (i.e.: name & company) attach whatever files you want to and then press send.

You don't need any technical experience (or the headaches that come with) to manage your email marketing campaigns. It also gives you access to advanced features such as:

 Automated Follow-up Sequences: which help you stay top-of-mind and build customer engagement.

Dynamic Content Insertion: where you can tailor each message based on user's data (i.e.: recently viewed items).

Multi-Channel Capabilities which allow your messages to be sent even if a person isn't opening their emails (SMS, Facebook, Twitter, etc.…)

Some of the most popular services include: Get Response MailChimp and Constant Contact All of these services integrate with WordPress and offer free plans or very affordable ones, so they are a great option if you're just getting started. They also allow you to send your emails as text only – which is good for mobile devices.

How To Get an Email List?

Getting an email list isn't as hard as you might think. There are a few ways to do it that don't involve spending money or giving up on your first-born child (or if they do, that's okay too) but there are also some tricks of the trade to help get your list started off on the right foot. Let's jump in!

There's got to be... more than one way? There sure is! A lot of beginners think they only have Three Options for getting a list going –

·         Paying For it,

·         Getting a Partner to Trade Lists with You,

·         Finding a Free List.

We've got all of those covered here, but first things first:

There's always giving up your first-born child! Okay no there isn't. But I can help you get a mailing list started for less than $10 if that's the route you want to go. For those on a budget, these are the best ways to build up your email marketing business as cheaply as possible. Let's learn how! Free Lists There are plenty of sites out there that offer free mailing lists – usually somewhere around 10-15k emails per month at any given time. These lists typically come from smaller businesses who don't necessarily know how to leverage an email list, but are happy to do so for the exposure.

Enterprising individuals have taken advantage of this for years by offering something free in exchange for an email address – usually a piece of content or some form of information. This is sort of like "viral marketing 2.0" because it's taking advantage of businesses who aren't necessarily built around getting their own lists together and leveraging that base with your business instead! Here are some great free list sites out there:

There are also more private lists you can get on if you're happy to fork over the cash – I'll give you some options below as well! Paid Mailing Lists You've probably seen paid mailing lists all over the place. Most commonly they come up when you're researching keywords for a product to sell it’ll be something like "Buy sales emails here" or "Email lists for sale."

If your budget can handle it, using a paid service will get you results much faster than if you try and do things yourself. The best part is that they don't charge per month; instead, they rely on the premise that people will eventually buy their products and then pay by credit card (they send an invoice) or PayPal.

Are you looking For an Email Marketing Consultant in United Kingdom? DMEXPERTS is Available 

Clearly Defined Goals in Email Marketing

Plenty of small business owners think that their email marketing activity is not working. They are just “throwing away” their money, but they have no idea why. The absence of clearly defined goals in email marketing makes it impossible to evaluate the process properly, which leads to wrong decisions about improving this way of communicating with ultimate customers.

Two types of results - short-term and long-term ones thus make your life much easier when it comes to assessing the efficiency or effectiveness of your Email campaign. Here you go:

Short-Term Results This means increased conversion rates, increased sales volume, higher revenue per customer, greater engagement among clients, larger number of opt-ins for promotional campaigns through email - basically all that can be measured.

Long-Term Results This means high ROI, high traffic or leads driven, better brand awareness across your target audience, more clients for life (which means long-term profits) - basically all that cannot be measured instantly.

What’s most important is to define short-term goals in email marketing based on the strategy you are implementing; then define long-term ones and, finally, see if there is a correlation between them. If yes, then know that everything is working fine; no - then it’s time to change something in your campaign activity!